Wednesday, August 26, 2009

The Edinburgh Festival (V): Promoting and Marketing their own Shows...

By pakdokter's rough estimate, there must be hundreds if not nearly a thousand shows, plays, musicals, dramas, stand-up comedies etc etc being performed daily in Edinburgh during the month-long Festival. At the Edinburgh University site alone there must be at least 10 theatres being run daily, at each venue there were 5 to 6 differrent shows being put up from mid-morning to mid-night. And there must be about one to two hundred such venues located at colleges, churches and hotels all over Edinburgh.
As such each of the productions had to be aggressively marketed and pakdokter was really impressed by the enthusiasm and enterprise showed by these young group of actors which pakdokter guessed must be college and university students....
From early morning, these groups of performers would be all over the Royal Mile in their costumes promoting their shows and giving away posters and brochures advertising their acts. Every time pakdokter finished a show and walked out of the hall, pakdokter would be confronted by these promoters who would try to sell their shows which would be played next in the same or a nearby hall. And if it was a late night show with not a good enough audience, they would even offer 2 tickets for the price of one to get people to their shows. Most shows would cost between 8 to 10 GBP for a ticket. There were some multiple-ticket discounts package which would make each show cheaper to see......
















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